Website conversion optimisation
Website conversion optimisation is a key part of digital marketing, which focuses on maximising the conversion rate of a website or store. The aim is to convert as many visitors to your website as possible into active customers, whether they are buying a product, subscribing to your newsletter or performing another desired action. What is […]
Local SEO: What is it and why is it important?
Local SEO is a strategy that aims to improve a company’s visibility in search engines locally. In practice, this means that when customers search on Google for products, services or information that are located near them or related to a specific location, your business should appear at the top of the search results. Unlike general […]
2024 best SEO plugins for WordPress
SEO plugins are definitely a hidden asset of WordPress. Consider this: search engine optimization (SEO) is the ultimate way to ensure that your website is easily found, and stays visible at the top of search results. Many users don’t even peek past the first page, so if you’re not there, you’re losing a huge number […]
SEO Agency: your company’s secret weapon for digital success
Do you know what separates the successful companies from those that are overshadowed by their competitors? The answer is surprisingly simple: search engine optimisation (SEO). An SEO agency is the partner that will take your business from the depths of the web to the top of the search results. Competition is fierce these days, but […]
Webflow or WordPress
Which is better, Webflow or WordPress, both are key players in modern website development, but their approaches and user bases differ significantly. Understanding this will help you choose the right platform for your needs. Webflow is a visual website builder that allows you to create complex, responsive and fully customizable websites without coding skills. Its […]
Marketing planning
What is marketing planning? Marketing planning is a strategic process aimed at formulating and implementing marketing activities that support the business objectives of a company. This process is not only about developing creative ideas, but also about systematic planning based on rigorous analysis and the use of data. Why is marketing planning important? A well-designed […]
Selling websites: a comprehensive guide
Why is a selling website important? Websites are the cornerstone of modern business. Not only do they act as your company’s digital business card, they also play a key role in building and maintaining customer relationships. Selling websites do more than just showcase products or services; they connect the business with the customer, persuading and […]
Keyword research: a guide to improving your SEO strategy
Keyword research is a key part of search engine optimisation (SEO), which helps businesses rank better in search engine results. At the heart of this process is the identification of the right keywords and phrases to precisely target content to match the searches of potential customers. Keyword research is not just about listing words, but […]
The buying process
The buying process – the customer journey from need identification to final purchase – is a key part of both consumer behaviour and business strategy. Understanding this process helps companies develop more effective marketing strategies that attract and serve customers according to their needs. The steps in the buying process, while seemingly simple, are at […]
Google update August 2024: Implications & tips
Google regularly releases updates to its search algorithm, known as kernel updates. These updates aim to improve the quality and relevance of search results. The Google update in August 2024 will be the latest contribution to this ongoing process. It is designed to identify and reward high-quality, user-friendly content while giving less visibility to lower-quality […]
