Search engine marketing SEM = SEO & SEA

Search engine marketing is an effective way to improve the search engine findability of your business website.
The higher your company’s website appears in search results, the more potential customers will visit your website.
Visibility can be increased through search engine optimisation (SEO) or paid search advertising (SEA).

Paid advertising (SEM)

A business pays to be placed in a prominent position in search results, such as Google Ads, based on clicks or impressions.

Organic search results (SEO)

The content and structure of your website will be optimised to appear higher in search results without any fee.

Increasing online traffic

Increase the number of visitors to your website and improve the discoverability of your business by attracting potential customers.

Better search engine visibility

Every day, millions of search queries are directed to sites such as Google, and most users don’t even look at the search results on the second page.
Improving search engine visibility, or ranking higher in search results, is vital to increasing traffic.

Search engine optimisation focuses on modifying the technical features, structure and content of a website so that search engines can better understand its content.
This improves rankings in organic search results, which can bring free traffic to the site.

Keyword advertising involves buying advertising space on search engine results pages.
The advertising is pay-per-click (PPC) and the best ad spots appear at the top of the search results.
Keyword advertising is cost-effective and offers good opportunities for precise targeting.

Combining search engine optimisation and keyword advertising produces the best results.
Paid advertising can also increase organic visibility, while optimised pages improve ad placement.
Investing in both will deliver long-term growth and better search engine rankings.

The continuous development of search engine marketing should be included in your company’s marketing plan.
SEO requires constant updating of the site, while SEA allows you to respond quickly to seasonal needs, for example.
Both allow a business to remain competitive and be seen where customers make their decisions.

Brändin uudistaminen yritykselle

I took the new website and at the same time we rebranded and got clear instructions on how to use colours, fonts and so on. Business has been rocking and new customers are coming in every day. The search engine industry is highly competitive and Aama is the first to have managed to get a company listed in the top ranks of Google. Aama is in active contact and you can be sure that things will be done as they should be and you will get answers if you want them.

Jasper Malin
Owner of BX-Motors

Search engine marketing Price

The cost of search engine marketing varies depending on the strategies used and the budget. In paid advertising (SEM), the cost is usually per click or per impression. The cost of organic search engine optimisation (SEO) is often related to content production, technical optimisation and ongoing monitoring.

We also offer individual services, ask for a quote!

Basic Search Engine Marketing Package

Suitable for small businesses or those just starting out in search engine marketing.

Content:

  • Keyword research: find the most important and relevant keywords for your business.
  • Basic SEO: Technical optimisation of the website and content strategy.
  • Getting started with SEM: Creating and basic management of your Google Ads campaign.
  • Analytics: basic reports and monitoring to measure results.

From 890€

Hakukonemarkkinointi

Growth package

Designed for businesses that want to improve their visibility and attract more customers.

Content:

  • Broader keyword research: deeper analysis and mapping of competitors’ keywords.
  • SEO-optimised content: developing content strategy and using keywords in articles and pages.
  • Advanced SEM: Optimisation of Google Ads campaigns, development of advertising materials and ongoing budget management.
  • Local SEO: Optimise your company’s visibility in local searches.
  • Analytics and reporting: continuous monitoring and comprehensive monthly reports.

From 1250€

Premium package

Ideal for larger businesses or those who want to maximise their search engine marketing results.

Content:

  • Comprehensive keyword research: in-depth keyword analysis and mapping of long-tail keywords.
  • Complete SEO-optimised content: optimisation of blog articles, landing pages and other content.
  • Multi-channel SEM: Google Ads, Bing Ads, and social media advertising campaigns, including remarketing.
  • Technical SEO: Technical audits and improvements to your website, such as site speed optimisation and mobile optimisation.
  • Regular analytics and strategy refinement: weekly monitoring reports, continuous strategy refinement and customer consultation.

From 3500€

Hakukonemarkkinointi

Book free of charge consultation

Book free of charge consultation

Frequently asked questions From SEM

Frequently asked questions questions

Search engine marketing is the marketing of websites on search engines such as Google, Bing, Yahoo and Baidu. It includes strategies to improve your site’s visibility in search results and attract visitors to search for information, products or services. Billions of people search these search engines every day, so effective search engine marketing helps businesses reach potential customers at the very moment they are looking for the solutions they offer.

Search Engine Advertising (SEA) is a form of digital advertising where companies create text ads that appear above organic search results on search engines such as Google. Ads are targeted by keywords, which means they reach users at the exact moment they are searching for specific products or services. This makes keyword advertising an effective way to increase visibility and attract potential customers

Search Engine Marketing (SEM) brings your product or service to the attention of a search engine at the very moment when a potential customer is looking for related information or is ready to buy. This paid form of advertising targets ads based on carefully selected keywords, so they appear above search results in a Google search engine, for example. This ensures that ads reach the right audience at the right time, increasing efficiency and potential customers.

Keyword research is the process of finding valuable search terms used by potential customers on search engines such as Google, Bing and YouTube. This research allows businesses to find out what products, services or information customers are searching for online and optimise their content to match these searches. This improves the visibility of the website and attracts the right visitors.

Although Google dominates the search engine market in Finland, there are several other search engines that offer alternatives, such as Bing, Yahoo, and DuckDuckGo. These services offer competitive alternatives and help reach different audiences.

The price of SEO services typically ranges from €300 to €1500 per month in Finland. The price depends on many factors, such as the current content on the site, the level of optimisation and the competitive situation in the industry.

Other services we offer services

Website development

A modern and functional website that improves the user experience and helps your business grow, bringing you customers and increased visibility.

Brand development

We help you create a unique and memorable brand identity that stands out from the competition and resonates with your target audience.

Search engine optimisation

Optimise your website's visibility in search engines with our help. We offer comprehensive SEO services that will improve your rankings and attract more organic traffic.

AI training

Are you interested in using AI in your business? We provide comprehensive AI training courses designed for both beginners and advanced users.

Online shops

A successful online business with the help of our professionals. We provide everything you need, from design and implementation to maintenance and optimisation.

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