Brand renewal
Stand out and convince under the brand

Our brand renewal service will update your company’s look and feel so that it stands out and appeals more to your customers. We’ll revamp your logo, colours and messaging to just the right tone. The result is a unique brand experience that grabs attention and leaves the competition behind – with a twinkle in our eye!

Defining your brand identity

Define your company's core values, vision and unique personality, which will guide your visual identity and communication.

Brand communication strategy

Create a tailored communication strategy for your target audience to ensure consistent and effective brand communication across all channels.

Continuous brand development

Continuous brand development ensures that your brand remains relevant and competitive in the face of changing markets and customer feedback.

Branding to the company

In 2024, competition will be fierce, but the chances of standing out are greater than ever.
Continuous development of your brand image is the key to success.
By rebranding, we strengthen our position in the market, stay ahead of the competition and create a recognisable, emotionally appealing image.

Your company identity is the heart that pulses with vitality and creates the foundation for your brand identity.
It encapsulates the values, mission and vision that guide your day-to-day activities.
Identity is not just a visual appearance, it is a holistic experience that is conveyed in every encounter with your customers.
By creating authenticity and consistency, your business inspires trust and customer loyalty.
When your identity is in place, your brand look encapsulates it clearly and effectively.
It helps you stand out from the competition and build awareness in the marketplace.
In this way, every message, product and service will be recognisable as yours.
Constantly living in the moment and developing your identity will ensure that your business remains relevant and inspiring.
By consistently working on your identity, you create a strong foundation from which your brand will grow and evolve.
Identity is more than a logo – it’s the soul of your business and its promise to the world.

Your visual identity is your business card and should consistently reflect your identity in every context.
From colour palette to logos, typography to imagery, the visual identity encompasses all brand elements, creating a coherent and recognisable whole.
The goal is for your customers to instantly recognise the visual elements of your business.
In this way, all marketing materials, websites and physical products communicate a coherent story that supports your brand identity objectives.
Combined with a strong identity, the visual identity serves as a clear and powerful communication tool to drive your company’s values and mission forward.

Your company logo is a core visual identity that symbolises your brand values and personality.

A successful logo is simple, timeless and easily recognisable, making it the foundation of a strong brand image.

When designing a logo, it is important to consider a harmonious combination of colours, shapes and typography to convey your company’s aspirations and uniqueness.
A well-designed logo not only attracts attention, but also sticks in the mind.

Successful logo design builds your company’s credibility and strengthens your competitiveness in the market.
This reflects your company’s commitment to quality and care, which is communicated to your customers in every encounter.

The colour scheme and typography form the visual basis of your brand identity, communicating your company’s values and personality.

  1. Colour palette: choose colours that resonate with your brand values.
  2. Typography: use a clear and legible font that reinforces your brand message.
  3. Consistency: keep the colour scheme and typography consistent across all your materials.
  4. Psychology: harness the psychological impact of colour to improve the customer experience.
  5. Adaptability: adapt the colour scheme and typography to suit different audiences.

The choice of colours and fonts affects emotions and perceptions on a subconscious level, creating a strong first impression.

The help of professionals in choosing the design and typography will help you create a coherent and convincing brand look.

Customer segmentation is a critical success factor in reaching your target audience effectively, as it allows you to tailor your messages to different types of customers.
By analysing and grouping your customers, you can create more targeted and personalised marketing strategies that resonate with your target audience on a deeper level, increasing customer loyalty and your company’s brand image.

Creating a brand strategy is a key step to ensure your business remains competitive and grows in the future.
The first step is to understand the needs and desires of your target audience.
Through research and analysis, you can define your company’s unique values.
Then the key question is how to communicate these values to your target audience in a clear and consistent way.
All brand elements, such as logo, colours and typography, should be designed to support this communication.
When all elements work together harmoniously, the brand image is strengthened and stands out in the marketplace.
Finally, successful implementation of a brand strategy requires continuous monitoring and adjustment.
Stay connected with your customers and ensure that your brand remains relevant in a changing market environment.

ilmatuote oy 1 1 Brand image and identity
alykas pts logo white 1 1 1 1 Brand image and identity
Fribakansa Logo 2048x2048 1 Brand image and identity
NK Yhtyma logo oranssi lapinakyva 1 e1670836821641 1024x814 1 Brand image and identity
Kellohuolto Ajanpatina logo, teimme Ájanpatinalle myös Google-optimointi
BX MotorsMilk 3 1 Brand image and identity
Superpesula 300px valkoinen 1 1 1 Brand image and identity
Brändin uudistaminen yritykselle

When we redesigned our website, Aama also helped us to create a strong and coherent brand identity.
They provided clear guidelines for the use of colours, fonts and visual elements, which has made our brand recognisable and impressive.
The results are showing - new customers are constantly increasing.
Aama managed to put us at the top of Google's rankings, despite the highly competitive nature of the industry.
Their active and reliable cooperation has ensured that our brand is constantly evolving in the right direction.

Jasper Malin
Owner of BX-Motors

Brand renewal packages

Creating your company’s brand image is a key part of your marketing strategy, and choosing the right price package is crucial.
That’s why we offer different price packages tailored to different needs and budgets.

Start-up package: a strong foundation for a new brand

Who: New entrepreneurs and small businesses starting their business.

Branding workshop: an in-depth workshop to define your company’s values, vision, and target audience.

Visual Identity: logo design, colour scheme, typography and basic imagery that communicate the unique character of your business.

Graphic Guidelines: clear and practical guidance on how to apply your brand across different channels.

The benefits: a strong foundation on which to build a successful business.

From 1250€

Brändin uudistus

Growth package: strengthening your brand and expanding your visibility

Who: Growing businesses looking to strengthen their brand and expand their marketing.

Brand workshop: an in-depth analysis and definition of your company’s identity, target group and market position.

Brand strategy: a tailored strategy that guides your brand’s communication and marketing.

Visual identity: a broad visual identity that includes logo variations, brand colours, typography and imagery.

Social media strategy: a coherent and effective social media presence for your brand.

Benefits: you strengthen your brand and increase its visibility effectively.

From 3290€

Premium package: comprehensive brand renewal and market leadership

Who: Established companies who want to rebrand and become market leaders.

Full-day brand workshop: an in-depth workshop to explore your company’s deepest values, vision and target audience.

A complete brand strategy: a comprehensive strategy that guides all aspects of your brand communication and helps you achieve your business objectives.

Comprehensive visual identity: all the necessary brand elements, such as logo, colours, typography and marketing material, to ensure a coherent brand.

Brand book and guidelines: a high-quality brand book and graphic guidelines to ensure brand consistency in all situations.

Illustrations and marketing materials: customised illustrations and printed materials (business cards, brochures) that reinforce your brand.

Benefits: you will comprehensively renew your brand and strengthen your company’s position in the market.

From 5800€

Kotisivut yritykselle

Book free of charge consultation

Book free of charge consultation

Frequently asked questions questions

A brand image is the visual identity of a company that expresses its values and personality. It includes logos, colour scheme, typography and other design elements that make the brand recognisable and stand out from the competition.

A brand is built from a combination of visual elements, company values, customer experience and marketing communications. All these elements together create a comprehensive picture of the company and strengthen its position in the market.

The brand charter contains the key elements of a company’s brand strategy, such as visual brand guidelines, logo use, colour palette, typography, imagery, and tone of communication. It serves as a guide to consistent use of the brand.

Brand building is the process of creating and maintaining a company’s image and reputation in the marketplace. It involves strategic planning, which determines how a brand communicates and differentiates itself from its competitors.

A rebrand is necessary when the current look or message of a company does not match the changes in the market or the company’s objectives. The reform can help to better meet customer expectations and improve competitiveness.

A brand is an intangible experience of a company, which is formed in the minds of customers. Brand identity is the tangible and visual aspect of a brand, embodied in its look and feel, such as its logo and design.

Branding is key because it creates an image and awareness of the company among customers, which facilitates purchasing decisions and increases customer loyalty. Branding allows a company to stand out and achieve its strategic objectives.

Other services we offer services

Website development

A modern and functional website that improves the user experience and helps your business grow, bringing you customers and increased visibility.

Search engine optimisation

Optimise your website's visibility in search engines with our help. We offer comprehensive SEO services that will improve your rankings and attract more organic traffic.

AI training

Are you interested in using AI in your business? We provide comprehensive AI training courses designed for both beginners and advanced users.

Search engine marketing

Search engine marketing reaches your customers effectively. We offer strategic SEM services that maximise your visibility on Google and other search engines.

Online shops

A successful online business with the help of our professionals. We provide everything you need, from design and implementation to maintenance and optimisation.

Latest from Articles from

visuaalinen suunnittelu ja kuinka brändi kirja tukee tätä

Visual design

Visual design is the cornerstone of modern digital marketing. It not only attracts the viewer’s attention, but...

Read more →
Konseptuaalinen kuva brändiviestinnästä, jossa esitetään eri viestintäkanavat kuten sosiaalinen media, mainonta, julkiset suhteet ja asiakaspalvelu osana yhtenäistä brändi-ilmettä.

Brand image

What is brand image? A brand image is a company’s visual business card that communicates its values,...

Read more →