Here you will find a wide range of articles and categories covering a wide range of marketing topics. Whether you're interested in search engine optimisation, brand development or artificial intelligence solutions, we have the content to meet your needs. Browse our articles and delve into the topics that will help you succeed in the world of marketing.
Google E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness) is the concept that forms the backbone of Google’s search engine optimisation. Understanding this concept is essential for every web content creator and SEO expert, as it directly affects how high a site ranks
Introduction to Performance Max Google Performance Max is a type of campaign that helps advertisers achieve maximum results by leveraging Google’s extensive advertising network, including search engines, display networks and YouTube. Performance Max uses AI and machine learning to optimise
Google My Business is a free tool provided by Google that allows you to manage the visibility of your business in Google Search and Google Maps. This platform allows businesses to publish important information, such as opening hours, contact details
What is Google Ads? Google Ads is provided by Google online advertising platform that allows businesses to improve their visibility on search engine results pages and other Google-owned platforms. It works on the PPC (Pay-Per-Click) model, meaning that advertisers only
What is Google marketing? Google marketing refers to all the ways in which businesses use the Google platform to promote their products or services. This can include various marketing strategies such as Google Ads, search engine optimisation (SEO) and the
Definition and basic functions of a search engine A search engine is a digital tool designed to organise and index information on the Internet so that users can find the information they need efficiently. Search engines work by collecting information
Google Analytics and its basics Google Analytics is a powerful tool that allows businesses to analyse the performance of their websites and understand visitor behaviour. This tool helps businesses gain valuable insights into their website traffic, users and their activities,
Google update: implications & tips for your website content Why are updates necessary? Google regularly publishes updates to its search algorithms and policies. These updates are vital to ensure that users receive high-quality, relevant and safe search results. The latest
Improving Google visibility2024 What is Google visibility? At the heart of the digital era Google Visibility is vital for any business that wants to succeed online. When we talk about Google visibility, we are referring to the visibility of a
Search engine optimisation is a fundamental element of digital marketing that focuses on improving the visibility of websites in search engines. This process uses keyword research and content optimisation to ensure that websites rank high in search results. Technical aspects
What is Google Search Console? Google Search Console (GSC) is a free tool provided by Google to help website owners and SEO professionals understand how Google sees their website. The tool provides critical information about a site’s performance in search
