Marketing planning

Markkinoinnin suunnittelu

What is marketing planning? Marketing planning is a strategic process aimed at formulating and implementing marketing activities that support the business objectives of a company. This process is not only about developing creative ideas, but also about systematic planning based on rigorous analysis and the use of data. Why is marketing planning important? A well-designed […]

6 Tips for Autumn Marketing

image 9 6 Tips for Autumn Marketing

The role of AI in marketing in 2024 Advanced AI applications The integration of AI into digital marketing is not a new phenomenon, but in 2024 its role will be even more important. Advanced AI applications will enable unprecedented precision targeting and automation, boosting the performance of marketing campaigns and optimising the use of marketing […]

LinkedIn marketing

Why LinkedIn marketing? LinkedIn, the world’s largest network of professionals, has become a key player in B2B digital marketing. Its unique position allows companies to target their communications precisely, reach potential customers and build meaningful business relationships. Here are some reasons why LinkedIn marketing is an essential part of modern business strategy: Why choose LinkedIn? […]

SOSTAC model

What is the Sostac model? SOSTAC As a term, the SOSTAC model has attracted a lot of interest in digital marketing circles. It was created by PR Smith in the 1990s, and since then it has shaped the way many companies design and implement their marketing strategies. The name of the model is an acronym […]

Digital Marketing: the Global Locomotive of Business Disruption

Digital Marketing: the Global Locomotive of Business Disruption Digital marketing, or “digital marketing” as it is known internationally, is the undisputed cornerstone of today’s business world. By launching digital marketing campaigns, businesses can reach a wider audience and increase their visibility in the digital landscape. But why is digital marketing so important? First, digital marketing […]

The AIDA model – What is it?

The AIDA model – What is it? The AIDA model is a marketing and sales cornerstone that dates back centuries. The four stages of the model – Attention, Interest, Desire and Action – form the core path from idea to transaction. The model dates back to the 19th century and has adapted to the digital […]

Digital marketing in Finland

Digimarkkinointi ja digimainonta

Digital marketing in Finland Digital marketing is a perpetual force in modern business, changing the way companies reach their audiences. As we embark on a journey to understand the intricacies of digital marketing in Finland, we dive into a world where innovation meets connectivity. At the heart of digital marketing is a multi-faceted strategy, encompassing […]

Pinterest marketing

Pinterest marketing Over the past few years, Pinterest has emerged as one of the most important platforms in digital marketing, reaching more than 400 million users globally every month. Its unique combination of social media platform and visual search engine makes it a valuable channel for brands and businesses to market themselves. Pinterest offers users […]

Growth marketing and digital marketing and their differences

Vilkkaita nuoria ammattilaisia luovassa kokouksessa teknologia-startupin ympäristössä, jossa näkyy digitaalisen markkinoinnin trendejä ja sosiaalisen median tilastoja näytöillä, kuvastamassa kasvumarkkinointi ja digimarkkinointi ja niiden dynaamista luonnetta.

Growth marketing and digital marketing are essential terms in today’s business environment and play an important role in the success of companies. Definitions and basic principles around these concepts help to understand how they differ and how they can be harnessed to drive business growth. Growth marketing and digital marketing Growth marketing focuses on continuous […]