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Visual design is the cornerstone of modern digital marketing. It not only attracts the viewer’s attention, but also reinforces brand identity and conveys the company’s values in a visually appealing way. Visual design is particularly important in digital channels, where
What is the value proposition? The value proposition is a key element in any company’s marketing strategy. It defines the unique advantage or benefit that a company promises to deliver to its customers. This promise is not just a description
The definition of a brand is broader than just a logo or a brand name. It encompasses the entire identity of a company, from its values and vision to its customers’ experiences and perceptions. A brand is a whole in
What is a brand strategy? A brand strategy is a fundamental plan that guides a company to create and maintain a certain image in the market. This strategy allows companies to differentiate themselves from their competitors, strengthen their market position
What is brand image? A brand image is a company’s visual business card that communicates its values, personality and special qualities to its target audiences. It encompasses everything from the logo and colour scheme to typography and design elements that
What is a brand book? A brand charter is a detailed set of guidelines that defines the elements of a company’s brand and the principles of communication. Its purpose is to ensure that the brand look and messages are consistent
