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How to make a website for your business

Homepage: how to build an effective website

When designing a website for your business, it is important to define what you want to achieve with it. Do you want to gather more leads, increase sales for your online shop, or showcase your expertise and services?

In this article, we’ll go through how you can build a website that serves the needs of your business.

Define the purpose of your pages

Start by considering why your business needs a website. This will help you build a website that best serves your business goals. A company website can serve many purposes, such as:

  • Gathering leads: get contact details of potential customers.
  • Company presentation: show your company’s activities, products, services and expertise.
  • Online shop: sell your products and services directly through your website.
  • Demonstrating reliability: convince customers that your business is reliable.

Build a comprehensive website

If your website is a key part of your business marketing and customer acquisition, consider a comprehensive website solution. On a larger site, you can tailor each service sub-page to appeal to just the right target audience, and quickly tell visitors everything they need to know.

Simple business card page

Smaller businesses can benefit from simple “business card” pages that act as the face of the business online. They are a sign that the company exists, and for most companies this is a minimum requirement.

Efficient chalk procurement

For many entrepreneurs, the main task of a website is to gather leads. When people search online for products or services, you want them to find you. A website designed for chalk procurement is an effective way to reach your customers.

The opportunities of e-commerce

If you want to sell your products directly online, there are many popular e-commerce platforms such as WooCommerce and Shopify. For e-commerce, it’s particularly important that your website is technically sound and easy to use, so contact a website professional to find the best solution for your business.

Whatever your goal, start by defining what you want your website to achieve. This will help you build a website that serves your business needs and helps you achieve your goals. Remember that your website is the face of your business online, so invest in its design and implementation.

Updating the website

Updating a website can also bring big changes to the look and feel, this can be more effective if the website is built on a sensible platform. We have done a separate article on why it is important to update your website. You can read it here.

How to choose the right platform and author for your business website?

Once you’ve decided to create a website for your business, the next step is to choose the right platform and author. In this guide, we give you tips and information to help you make the best possible choices for your business.

Platform choice: WordPress or something else?

CMS (Content Management System) is software that allows you to manage and publish the content of a website without coding skills. Here are some popular CMS systems and their differences:

1. WordPress:

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  • Use: WordPress is the world’s most popular CMS, used to create blogs, business websites and online shops.
  • Features:WordPress is highly flexible and extensible with thousands of themes and plugins.
  • Usability: WordPress is user-friendly and has a large community of support and resources.

2. Joomla:

How to make a website for your business
How to make a website for your business
  • Use: Joomla is another popular CMS that is suitable for a wide range of websites, including portals and online stores.
  • Features: Joomla offers a wide range of features and extensions, but it can be a little more complex than WordPress.
  • Usability: Joomla requires a bit more technical knowledge than WordPress, but it is still relatively easy to use.

3. Drupal:

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  • Use: Drupal is a powerful and versatile CMS, especially suitable for complex and large websites.
  • Features: Drupal offers excellent possibilities for customization and scalability, but it can be challenging for beginners.
  • Usability: Drupal requires more technical knowledge and expertise than WordPress or Joomla.

4. Magento:

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  • Use: Magento is a CMS specifically designed for online shops.
  • Features:Magento offers a wide range of ecommerce features, including product management and customer tracking.
  • Usability: Magento requires technical know-how and can be complex for small online shops.

5. Shopify:

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  • Use: Shopify is another popular e-commerce platform designed specifically for small and medium-sized businesses.
  • Features:Shopify is user-friendly and offers all the features you need to run an online store.
  • Usability: Shopify is easy to use, and it’s great for beginners.

6. Squarespace:

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  • Use: Squarespace is designed specifically for small businesses and individuals who want to create visually striking websites.
  • Features:Squarespace offers beautiful designs and is an excellent choice for creative professionals such as photographers and designers.
  • Usability: Squarespace is intuitive and easy to use, requiring no technical knowledge.

7. Wix:

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  • Use: Wix is a cloud-based web development platform that allows you to create a website quickly and easily.
  • Features:Wix offers a wide range of templates, and its drag-and-drop editor makes site design easy.
  • Usability: Wix is very user-friendly, and is well suited for beginners.

Why do we prefer WordPress?

We prefer WordPress for many reasons, and here are the main ones:

User-friendliness: WordPress is very user-friendly, and is suitable for both the technically skilled and those with no previous experience of building websites. Its intuitive interface makes it easy to add and update content.

Scalability and Flexibility: the wide range of themes and plugins in WordPress allows you to customise and extend your site to exactly what you want. You can add new functions and features without any coding skills.

Community and Support: WordPress has a global community and a huge number of developers who provide support and are constantly developing new improvements and updates. This means you get help and advice quickly, when you need it.

Search engine friendliness: WordPress is designed to be search engine friendly, and it offers a number of SEO tools to help your site appear better in search results. This is vital for traffic and visibility.

Versatility: WordPress is suitable for a wide range of sites, including blogs, business websites, portfolios and online shops. Its versatility makes it the ideal choice for a wide range of projects.

Cost-effective: WordPress is open source software, which means it’s free to use. While some themes and plugins may be chargeable, you can still build and maintain a professional website on a small budget.

Mobile-friendly: Many WordPress themes are responsive, which means they work well across devices such as computers, tablets and smartphones. Mobile-friendliness is important for user experience and search engine visibility.

These features and benefits make WordPress an excellent choice for building and maintaining websites, which is why we prefer it over other CMS systems.

Can I build the pages myself?

If you have the skills and time, you can build the pages yourself. WordPress offers a huge number of free and paid themes. However, it’s important to remember that building a website takes time and learning, so hiring a professional can be a good idea.

How to choose the right factor?

When choosing a designer, check out their work samples, their services and read about other customers’ experiences. When you find the right person, contact us to discuss your wishes. This will give you valuable insight into what kind of website solution is best for your business. Our approach is relaxed and to get to the desired result in a straightforward way, without much “twisting”.

Summary

Choosing the right platform and author is the key to a successful website. WordPress is a good and reliable choice for most businesses, and hiring a professional can save you time and effort. Be sure to explore the different options and talk to potential agents to find the best solution for your business.

How much does a good website cost?

The question many people ask when buying a website is: how much will it cost? In this section, we address price issues and give tips on budget planning.

What should you know about website prices?

The price of a website can vary widely. In many cases, you can find websites for a few €200, up to €50,000. On average, our websites cost between €1000 and €5000, depending on the size and technical complexity of the site. You can contact us directly regarding the website offer.

Realistic budget planning

It is important to be realistic about your budget. Sometimes you may need to think about whether there is something you can leave out or whether you can split the bill into smaller parts. Small businesses may be tempted to choose the cheapest website possible, but it’s important to focus on value for money and make sure you get value for money.

How to get the best website for your budget?

Be aware of your own needs and technological solutions. Think about what you want to invest in and where you can save. The most important thing is that you get the best possible website for your business that works for your budget and serves your business goals.

Create a great first impression – Website design and branding

Your website’s layout is your company’s digital business card. It conveys images and evokes emotions, so it needs to appeal to your target audience and support your brand.

How to create a visually appealing website?

The look and feel of the website must be eye-catching and communicate clearly to visitors. How your site looks at first glance can determine whether visitors stay on your site or click away.

Colours and fonts: even small details like colours and fonts can make a big difference. Choose them carefully!

Images and layout: attractive images and a clear layout can make your website look professional and trustworthy.

Branding: logo and unified image

A logo is a key part of your company’s visual identity. It should be recognisable and simple, and it should be reflected in everything you do, whether it’s a company car, workwear or window stickers.

A coherent and stylish look will help your business stand out and be remembered.

Image selection: authenticity and quality

Choosing images is an essential part of designing a website. Think about what images are used on your website and where they are sourced. Authentic images can be a great way to showcase your products or services, while photo bank images can be a good choice when you want to convey certain images.

Personal brand: if your business relies on your personal brand, put yourself in the picture.

Photographic products: if your products or services are photographic, use good quality, professional images.

Image banks: high quality image bank images can be used when you want to convey images at a low cost.

Summary

Designing the look and feel and branding of your website is an important step towards a professional and attractive website. Remember that first impressions count, and the look and feel of your website needs to speak to your target audience and convey the right image of your business.


Build a clear and user-friendly website

Site structure is key when you want to create a user-friendly and search engine optimised website. A clear and logical structure makes your site more accessible and improves the user experience.

Usability and search engine visibility:

The structure of the website should be clear and logical. Users value clarity and ease of use, and should be able to find the information they are looking for quickly. Remember the 7-second rule: on average, you have 7 seconds to convince a visitor that your site provides the information or service they are looking for.

Visitor path:

Think about how you want to direct visitors to your site. A well-designed visitor path guides visitors smoothly from one page to the next and encourages them to take action – for example, to contact you or make a purchase.

Subpages and clarity:

For each service or product, you should create a separate subpage. This makes it easier for search engines to find your site, and visitors get the information they’re looking for quickly. For example, a company that rents snow sleds could create a subpage at “yrityksenosoite.fi/vuokraa-lumilinko-rovaniemi”.

Mobile-friendliness:

Today, more and more people are using mobile devices to access the web, so your website needs to be mobile-friendly. Google favours mobile devices, and search engine rankings are primarily determined by the mobile version of a website.

Summary:

Site structure is a key part of user experience and search engine optimisation. A clear structure, a logical visitor path, well-designed sub-pages and mobile-friendliness are the keys to a successful website.


Create engaging and meaningful text content

How would you describe your company, your products or your brand? The textual content of your website is key to getting your message across, impressing and keeping visitors on your site.

Text content: sales pitch for your pages

Well-crafted text content makes your website interesting and keeps visitors on your site. They are like a sales pitch that convinces the visitor and entices them to contact you.

Your target audience Attentive content:

Write texts that appeal to your target audience. Think about what they want to know about your business and services, and present it in the most interesting way possible.

Readability and search engine optimisation:

Search engines prefer longer texts, but they also need to be interesting and easy to read. You can improve the readability of your text by dividing it into clear sections, using subheadings and bullet points.

Search engine friendly content:

Use the keywords you want to be found in the search results. Google prefers pages with content that matches what users are looking for. See what kind of search results Google provides for the keywords you want, and produce corresponding content for your website.

Professional content production:

If writing seems challenging, consider hiring a professional. Quality texts are an investment that pays for itself.

Summary:

Well-crafted, targeted and search engine-friendly text content is key to impressing visitors to your website and keeping them on the page.


How to get traffic to your business website

Why create a website if no one can find it? Search engine optimisation (SEO) helps you make sure your website reaches the right audience.

Transport procurement: planning is key

SEO is not just about looking after the structure and content of a site; it is a holistic process that needs to be considered across the entire site. When you create a new website, it’s important to think about how to get it to appear in search results from the design stage.

What should be taken into account in SEO?

  • Page Content: high quality and comprehensive content for the keywords you want to be found for.
  • Download speed: A fast download speed improves the user experience and search engine visibility.
  • Link structure: a clear link structure helps search engines find your page.
  • Link profile: high quality external links add credibility to your website.
  • Image metadata: proper naming of images and the use of descriptive alt texts improve search engine visibility.
  • Meta titles and Meta descriptions: these affect how many people click on your search results.

Advertising and SEO

While SEO is important, paid advertising, such as Google Ads, is also often necessary. Ads appear at the top of the search results page and can significantly improve your visibility. Many users click on ads, so if your competitors advertise and you don’t, you could lose potential customers.

Summary

Search engine optimisation is a holistic process that helps your website to be found. It is important to take SEO into account at the design stage and combine it effectively with paid advertising to maximise your site’s visibility and reach the right audience. You can read more about search engine optimisation by clicking here. and e-commerce search engine optimisation here!


How to collect leads from your website

Do you want visitors to your website to contact you easily? In this chapter, we’ll go through how you can collect leads from your website and keep in touch with visitors who are not yet ready to make a purchase decision.

1. Cumbersome contact forms:

Make it as easy as possible for visitors to contact you by adding an easy-to-use contact form on every page. This allows the visitor to contact you directly from the page without any extra clicks.

2. Low-threshold chatbots:

Chatbots can provide visitors with basic information about your services and answers to frequently asked questions. They can also direct visitors towards contacting you.

3. Effective Call to Action (CTA):

A good CTA attracts attention, is clear and informative, and speaks to your target audience. Even small changes to your CTA can affect the number of contacts you receive through your website.

4. How to reach those who are not yet ready to buy?

Offer visitors something of value, such as a newsletter or a free guide, to encourage them to leave their contact details. This allows you to keep in touch with them through email marketing and target them for re-marketing.

Summary:

Gathering leads from your site requires clear and easy-to-use contact forms, low-threshold chatbots, effective CTAs and providing valuable content to visitors. By taking these factors into account, you can effectively gather leads and keep in touch with potential customers.

You can read more about the development of websites here.


Maintaining the site yourself

Are you not familiar with technical vocabulary? Don’t worry! In this chapter, we explain what you need to know about maintaining your website, reserving domains and setting up a business email account.

1. Booking a domain:

A domain or web address is the address of your website on the internet. A good domain is clear, easy to remember and easy to write. If you are setting up a business, check whether the domain you want is available to avoid frustration later.

2. Powerful cloud servers:

Your website needs server space to work. Cloud servers are a modern choice because they are fast, reliable and scalable, ensuring your site runs smoothly.

3. Reliable business email:

Business email is an essential part of corporate communication. Choose the email service that best suits your needs, such as Microsoft 365 or Google Workspace, and create email addresses that match your domain, such as info@yrityksennimi.fi.

Summary:

Maintaining a website is not rocket science! A clear domain, a powerful cloud server and reliable business email are the keys to a smooth and professional online presence. And remember, we can help you with all these things!


Secure Website

Today, data protection is an essential part of website management. In this chapter, we discuss how you can ensure the privacy of your website users and create a safe environment for them.

1. A clear privacy notice:

The Privacy Policy is an integral part of your website. It clearly tells users what data is collected and how it is processed. The notice should include information about who collects the data, what it is used for, where it is stored and for how long, and the user’s rights to their data.

2. Cookie banner:

The cookie banner informs users about the cookies used on the site and asks for permission to use them. The banner allows users to easily accept or reject the use of cookies and helps the site owner to comply with data protection laws.

3. SSL security:

SSL security protects data between the user and the server from unauthorised access. An SSL certificate shows the user that the site is trustworthy and secure. Google appreciates SSL-secured sites, so security can improve your site’s visibility in search engines.

Summary:

Data protection is an essential part of maintaining a website. A clear privacy policy, an informative cookie banner and SSL security are key to creating a safe and trustworthy environment for your website users.


Effective website analytics

Analytics is key to understanding and improving your website. It gives you important information about how visitors use your website and helps you optimise its performance.

1. Install effective monitoring tools:

When you want to see how your site is performing, you need reliable analytics tools. They give you information about your website traffic, search engine visibility and visitor activity on your site.

2. Take advantage of free tools:

You can use many excellent tools for free, such as:

  • Google Analytics 4: This tool gives you detailed information about your website traffic and visitor behaviour.
  • Google Search Console: this tool helps you monitor the visibility of your website in Google search.
  • Microsoft Clarity: this tool gives you video recordings and heat maps of visitor activity on your site.
  • Hotjar: works in the same way as Microsoft Clarity

3. Track conversions:

Conversion tracking tells you how many visitors perform actions on your site, such as making a purchase or contacting you. You can set up conversion tracking through Google Analytics or Google Tag Manager, for example.

4. Optimise your website:

With analytics, you can see which parts of your site are most interesting to visitors and how they move around your site. This information will help you optimise your website and improve its performance.

Summary:

Analytics is a key part of website development. It gives you valuable information and helps you make informed decisions about optimising your site.

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