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How much do websites cost?

Getting a website is an investment that can bring significant added value to your business The question is how much does a website cost? In this article, we dive deep into the topic and look at the different factors that influence the price of a website.

The cost of website projects in Finland varies widely depending on many factors, such as the size of the site, functionality, complexity of the design and the service provider chosen. Here is a rough estimate of the cost of different website projects in Finland:

  1. A simple static website (e.g. a personal blog or portfolio)
    • Explanation: a static site consisting of a few pages and requiring no complex functionality.
    • Example price: 500€ – 2 000€
  2. Small business website
    • Explanation: A website designed for small businesses, containing basic information such as contact details, services and a company profile.
    • Example price: 1 500€ – 5 000€
  3. Complex business website or online store
    • Explanation: a website that contains more complex functions such as a product catalogue, shopping cart and payment system.
    • Example price: 5 000€ – 20 000€ (or more depending on functionalities)
  4. Tailored web application
    • Explanation: a fully customised web application designed for specific needs and requiring complex programming.
    • Example price: 10 000€ – 50 000€ (or more depending on the scope of the project)
  5. Website renewal or update
    • Explanation: renewing or updating an existing website with new features or a new look.
    • Example price: 2 000€ – 10 000€
  6. Landing page or campaign site
    • Explanation: a single page designed for a specific marketing campaign or product launch.
    • Example price: 500€ – 3 000€

Our website prices start from 900 euros, but the price is heavily influenced by the different things that go into the website.

How much do websites cost
image 21 How much do websites cost?

Factors affecting the price of a website

Site type and size

The cost of a website depends largely on the type and size of website you are building. A simple blog or personal website is usually cheaper than a complex e-commerce or large business website. For example, a small blog consisting of just a few pages and basic functionality can cost only a few hundred euros. On the other hand, a large online store with thousands of products, integrations with payment systems and other external services can cost thousands or even tens of thousands of euros.

Design and layout

Customization and individual design can increase the price. It is cheaper to use off-the-shelf themes, but a customised design gives your website a unique look and differentiates it from the competition. If you decide to go down the personalised planning route, you should be prepared to pay for both the planner’s time and the planning tools and licences themselves. On the one hand, the use of predefined themes can speed up the development process and reduce costs, but it can also limit the individuality and flexibility of the site.

Functionality and integrations

The price may be affected by the functionality required, such as e-commerce payment systems, reservation systems or customer relationship management. The more special features a website requires, the more expensive it usually becomes. For example, a simple contact form is cheaper to add than a complex booking system or integration with an external CRM system.

Content production

Producing content can be time-consuming and expensive. If you need professional copywriting, photography or video production, it can add to the cost. It is important to understand that quality content is the key to a successful website. Not only will it attract visitors, but it will also help improve your site’s visibility in search engines.

Responsiveness and mobile optimisation

Nowadays, it is essential that your website works properly on all devices. Designing a mobile-optimised website can affect the price, but it’s an investment that pays off in a better user experience. Users expect websites to load quickly and look good on all devices, whether desktop, tablet or smartphone.

SEO and marketing

Improving your website’s visibility in search engines is an essential part of website success. SEO optimisation, such as keyword research and internal linking, can increase the price of a project. Search engine optimisation is an ongoing process that requires regular work and updates. It’s important to invest in SEO from the start so that your website will rank high in search results and attract more visitors.

Maintenance and updates

Once built, the site requires regular maintenance and updates. It is important to take these costs into account when considering the total cost of a website. Maintenance can include everything from technical updates to updating content and fixing bugs.

Hosting and domain

Every website needs a webhost and a domain name. These are annual costs, which may vary depending on the provider and the size of the package.

How to save on website costs?

Building and maintaining a website can be a significant investment, especially for small businesses or start-ups. However, with the right strategies and tools, you can significantly reduce costs without compromising on quality. In this article, we will go through some tips that can help you save on website costs.

Leveraging off-the-shelf solutions

Many companies offer off-the-shelf solutions, such as a website for the company or a leasing website. These are often designed specifically for those who need a quick and easy way to get a website up and running. Off-the-shelf solutions can be cost-effective options, especially for small businesses that do not necessarily need complex functionality or customised features. Moreover, as these solutions are often based on generic models, they are often optimised for both performance and search engines.

Open source and free tools

As technology evolves, there are many free and open source tools that can help you save costs. For example, WordPress is a free content management system that is very flexible and extensible. It allows you to build all kinds of websites, whether it’s a blog, an online store or a business website.

Another example is Bootstrap, a free and open source tool for designing responsive websites. It allows you to quickly build a modern and responsive website without having to hire a professional to do it for you.

Compare and negotiate

As with any service or product, it is always a good idea to compare different providers. Different designers and developers may charge different prices for the same work, so it’s important to do your research and get several quotes before making a decision. Once you have received offers, don’t be afraid to negotiate prices. Many service providers are willing to give discounts, especially if you can show that you got a better deal elsewhere.

Website budget
image 22 How much do websites cost?

How to budget for a website project?

Budgeting for a website project can be challenging, especially if you have never been involved in website design or development before. Here are some tips to help you define your needs, research market prices and prepare for unexpected costs.

Define your needs

Before you can set a budget or even start asking for quotes, you need to know exactly what you need. Do you want a simple presentation website that tells people about your business and services? Or are you interested in a more complex online store that requires many different functions, such as inventory management and payment system integrations? Do you need blog functionality, booking systems or special forms? Clearly defining your needs from the start will help you understand where your money is going and what you can expect from the final site.

Check market prices

Once you know what you need, it’s time to do some market research. Find out how much others have paid for similar projects. You can ask for quotes from a range of suppliers or talk to colleagues and other entrepreneurs about their experiences. This will give you an idea of what you can expect to pay and help you identify whether the offers you receive are realistic.

Keep a reserve fund

Even if you’ve done a thorough planning and budgeting, website projects can always have unexpected costs. Maybe you decide to add a new feature halfway through the project, or maybe you run into technical problems that require additional work. It is therefore wise to set aside a small “contingency fund” in your budget for possible surprises. This gives you flexibility and peace of mind during the project.

What to expect from service providers?

Clear communication

Communication is the key to successful cooperation. A good service provider communicates clearly and openly. They should understand your needs, provide realistic estimates and keep you informed of the progress of the project. Clear communication ensures that both parties understand the objectives and expectations of the project, reducing potential misunderstandings and conflicts.

References and recommendations

Before choosing a service provider, it is important to check their previous work and ask for recommendations. This will give you an idea of their abilities and how they work with their customers. Is their previous work of high quality? Are their customers satisfied? Testimonials and references can give you valuable information about the reliability and professionalism of your service provider.

Details of the agreement

Once you have decided to work with a particular service provider, it is important to make sure that all the agreed details, such as delivery schedule, price and content, are written into the contract. This protects both parties from any misunderstandings and ensures that both parties understand what to expect.

Ongoing support and maintenance

Building a website does not end with publishing. Technology is constantly evolving, and it’s important that your website stays up to date and running smoothly. Make sure that the provider you choose offers ongoing support and maintenance. This can include everything from fixing technical problems to updating your website to the latest standards and trends.

Common pitfalls in website projects

Unrealistic expectations

Every company wants their website to be up and running as quickly as possible. However, it is important to understand that building a quality website takes time. Design, development, testing and optimisation are all processes that require care and time. Unrealistic schedules and expectations can lead to disappointments and compromises in quality. It is better to give professionals enough time to do their job properly than to rush the project and get a sub-optimal result.

Hidden costs

Tempting offers and low prices can be tempting, but be careful. Often such bids include hidden costs that can increase the final price of the project. This may be extra charges for features, maintenance or other services not originally mentioned. It is important to discuss any potential costs with the service provider and ensure that they are clearly set out in the contract.

Understanding the value of an investment

Website – the digital front door to your business

In today’s digital world, websites are often the first point of contact with potential customers. They are the digital front door to your business and can make an impact in seconds. It is therefore important to understand that investing in a website is not just an expense, but a long-term investment in your company’s visibility, credibility and reputation.

ROI – Return on investment

When considering the cost of a website project, it is also essential to consider the value it brings. How many new customers will the site bring? How much traffic and visibility will it generate? These factors help determine the true ROI (Return On Investment) of a website. Investing in a quality website can pay back many times over through increased customer traffic, sales and brand awareness.

Best practices to maximise your website investment
image 23 How much do websites cost?

Best practices to maximise your investment

At the heart of the user experience (UX)

The user experience should be at the heart of everything. The website should be intuitive, easy to use and responsive. A user-friendly website keeps visitors on the site longer and encourages them to take action. Whether it’s a purchase, contact or other activity, a positive user experience is the key to success. Taking the user experience into account when designing and developing a website can improve conversion rates and increase customer satisfaction.

High quality content

Content is king. It is often the first point of contact between a potential customer and a company. Provide valuable, informative and engaging content that responds to users’ questions and needs. High-quality content not only improves SEO visibility, but also builds brand authority and trustworthiness. The content should be relevant, timely and well written to resonate with the target audience.

Search Engine Optimisation (SEO)

Invest in search engine optimisation to make sure your website is visible in search results. SEO is not a one-off project, but an ongoing process. Regular content production, keyword research and technical optimisation are key. Search engine optimisation ensures that potential customers can find your website when they search for your products or services online.

Mobile optimisation

More and more people are using mobile devices to browse the web. Make sure your website works properly on all devices and screens. A mobile-optimised website improves the user experience and can boost your search engine rankings. With the increasing use of mobile devices, it is vital that a website is designed with mobile users in mind.

Site speed

Users expect websites to load quickly. Invest in optimising the speed of your website by reducing the size of images, making use of caching and choosing a quality hosting service. A slow website can drive users away and negatively affect search engine rankings.

Social media integration

Social media is now an integral part of digital marketing. Integrate social media channels into your website so that users can easily share your content and follow you across platforms. Social media integration can increase your website’s visibility and traffic.

Measure and optimise

Use analytics tools such as Google Analytics to monitor the performance of your website. Measures traffic, conversions and other important metrics. Analyse the results and make the necessary changes to improve performance. Constant measurement and optimisation will ensure that your website remains effective and serves its users in the best possible way.


The cost of a website project can vary greatly depending on many factors. It is important to understand that an investment in a website is a long-term investment in your company’s digital visibility and reputation. Best practices such as user experience optimisation, quality content and search engine optimisation help maximise the value of your investment. When you approach a project strategically and focus on delivering value to users, you can expect to see a significant return on your investment.

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