What are domain and page authority?
Search engines like Google use a number of metrics to assess how high your website or its individual pages rank in search results. Two key indicators are Domain Authority (DA) and Page Authority (PA). But what do these terms mean and how can you improve them? In this article, we’ll go through these questions and give you some tips on how Furia’s search engine optimisation services can help you.
Domain Authority (DA)
DA tells you how respected and trusted your entire website is in the eyes of search engines. The score ranges from 0-100, with higher scores meaning better visibility in search results. To improve DA, it is important to focus on search engine optimisation, which is the process of improving the visibility of your website in search engines. This is where Furia’s search engine optimisation services can help.
Page Authority (PA)
PA, on the other hand, tells you how highly ranked an individual page is on your website. Like DA, it’s important to focus on search engine optimisation to improve PA, and in particular how other sites link to your page.
How can you check the authority of a website?
The authority of your website tells you how respected and trusted your site is in the eyes of search engines. Finding out this information can help you understand how well your site is doing compared to your competitors and where there may be room for improvement.
How to check the authority of your page?
There are several tools you can use to check the authority of your website. One of the most popular and reliable tools is Ahrefs. Ahrefs offers a free “site authority tester” tool that allows you to quickly and easily see the current authority of your site.
You can use the Ahrefs tool from the following link: the Ahrefs Website Authority Checker
Why is the authority of the page important?
If you notice that your site’s authority is low, it could be a sign that you need to do more work to improve your site’s visibility in search engines. High authority usually means better visibility in search results, which can drive more traffic and potential customers to your site. Especially if you want to compete with your rivals on certain keywords, improving the authority of your site is key.
Remember that authority is just one of many factors that affect your site’s visibility in search engines. It is also important to consider other aspects of search engine optimisation, such as content quality, technical SEO and backlinks.
What is a good domain authority number?
Domain authority tells you how respected and trusted your website is in the eyes of search engines like Google. For example, large companies such as Google, Apple and Microsoft receive high DA scores, typically between 95 and 100.
New websites tend to get lower scores, maybe between 10 and 20. It is also worth noting that it is easier to improve your DA score if it is 20-30 than if it is 70-80.
Here is a general overview of DA points:
- Under 30 is weak
- 30-40 is below average
- 40-50 is the average
- 50-60 is good
- 60-70 is very good
- Over 80 is excellent
It is important to understand that while DA does not directly affect your Google ranking, it can help predict your site’s performance in search results. DA is best used to compare with other sites and try to improve your own score.
How is domain name authority calculated?
Different tools use their own methods to calculate DA. Moz, one of the most popular tools, uses over 40 different factors to determine your DA score. The main factors are:
- MozRank: measures how many sites link to your page and their quality.
- Link profile: includes internal and external links from your page.
- Root domains: looks at the number of unique backlinks.
- MozTrust: checks the trustworthiness of linking sites.
- Site structure and user-friendliness: high DA requires a clear structure and a good user experience.
How to improve DA and PA?
How to improve domain authority?
Improving the authority of a website is a long-term effort. Here are some tips:
- Get high quality backlinks: backlinks are one of the most important factors in DA calculation. Quality links are key.
- Create great content: good content attracts people to share and link to it.
- Check and remove bad links: malicious links can damage your DA. Remove them as quickly as possible.
- Optimise your site design and user experience: make sure your site works well on mobile devices and loads quickly.
- Improve your internal linkage: Internal links improve the user experience and help search engines to index your page.
When working to improve your domain authority, it is important to remember that it is a long-term strategy. Furia’s search engine optimisation services can help you in this process and ensure that your website achieves the best possible visibility in search engines.
Building Domain Authority and Page Authority can take time, as there are no straightforward “bait and switch” methods to do this, but regularity is very important here. This is when the search engines see that the content is of high quality, regular and wants to recommend it to readers.