What is SEO optimization? – Kattava opas

What is SEO optimization? – Kattava opas

Don't stress alone - free help is here!

What is SEO optimization?

SEO (Search Engine Optimization) is a strategy that aims to improve the ranking of a website on search engine results pages. By optimising the structure, content and technical elements of your website, you can achieve better visibility in Google search results. This in turn leads to the site getting more organic traffic, i.e. users finding the site through search results. These users can be potential customers, so SEO plays a crucial role in growing your online business.

The three main areas of SEO optimization are:

  • Technical SEO: Optimising the technical infrastructure of a website, such as site speed, mobile-friendliness and sitemaps.
  • Content optimisation: using relevant keywords in content, such as headlines and meta descriptions.
  • Link building: getting external links and referrals that increase the authority of the site and improve rankings.

Each of these areas is important, and together they form the basis of an effective SEO strategy. Properly implemented, SEO can take a company’s online visibility to a new level and bring significant business benefits.

Need a free SEO survey?

Why is SEO important?

SEO increases website traffic

Search engine optimisation can be used to attract more visitors to your website through organic search engine results. A higher ranking on the search results page gives you more visibility, making it easier for potential customers to find you. This will increase traffic to the site and increase business opportunities.

SEO improves brand authority

A high ranking in search engines increases your credibility and brand trustworthiness. When a website appears among the first results, it sends a message to users that the company is knowledgeable and trustworthy. This increases the brand’s authority in the eyes of customers.

SEO increases sales and leads

By improving the visibility of a website in search results, a business can reach more potential customers, leading to increased sales and leads. Organic traffic often consists of people who are actively seeking information and are therefore more likely to be interested in the product or service being offered.

SEO provides valuable insight into user behaviour

SEO can be used to gather information about how users find a website and what search terms they use. This gives the company valuable insight into how users act and what they are looking for, allowing the company to better optimise its content to meet their needs.

SEO is an essential part of digital marketing as it allows a company to achieve greater visibility, increase sales and improve brand reputation.

What is SEO optimisation? This article explains the impact of SEO optimisation on the overall situation of a company.
image What is SEO optimization? - Kattava opas

Key aspects of SEO

Technical SEO or technical search engine optimisation

Technical search engine optimisation covers the structural and technical aspects of a website that affect its visibility in search engines. This includes optimising site speed, mobile-friendliness, creating page maps and improving page load times. Properly implemented technical SEO helps search engines to index your website effectively and rank it better.

Content optimisation

This section focuses on how the content of the website is designed and written. It is important to use relevant keywords in headlines, meta descriptions and content. High-quality content meets users’ needs, keeps them on the site longer and increases your chances of appearing at the top of Google search results.

Link building and authority

Getting external links is an essential part of search engine optimisation. High-quality links from other trusted websites increase your site’s authority in the eyes of search engines. This will have a positive impact on your ranking in search results and increase your site’s visibility.

The success of SEO is based on a balanced combination of these three elements, which will improve the visibility of your website and increase your business.

What is technical SEO?

Technical SEO can be broken down into a few clear areas that aim to maximise usability for the user. This is divided into. Site design, speed, SSL certificate, site maps and mobile first experience.

Site structure and speed

Clear site structure and speed are key to technical SEO. Good design means clear navigation, a logical hierarchy and easy-to-find content. Site speed affects user experience and search engine rankings, as slow-loading pages get lower ratings from Google’s algorithms.

SSL certificate

An SSL certificate, which enables HTTPS access, is nowadays essential for the security and credibility of a website. Google values SSL-secured sites more highly because they ensure the security of users’ data and increase trust in the site.

Sitemap

XML sitemaps help search engines to index your site efficiently. They provide search engines with a detailed list of pages on your website, making it faster and easier for search engines to index your site. Page maps ensure that all important pages are indexed, which improves visibility.

Mobile-first indexing

Google’s mobile-first indexing strategy means that search engines will rank the mobile version of a website first. This makes mobile optimisation an essential part of technical SEO. The website must be responsive, i.e. adapt to all devices, in order to rank well in search results.

Careful implementation of technical SEO is essential to ensure that search engines can index a website easily and users have a good experience on the site. This package forms the core of technical SEO and lays the foundation for other aspects of SEO optimisation.

Optimising content on your website

Keyword research and use

Keyword selection is an essential part of search engine optimisation. The keyword research will be used to find out which terms are used by the target audience when searching for information. Optimising content around these keywords ensures that the site appears on relevant search terms. It is important to place keywords in headings, body text and subheadings in a natural way to make the content of the page understandable to both users and search engines.

Meta descriptions and headings

Meta descriptions and title tags are important for both users and search engines. The title should include the primary keyword and be concise to attract users. A meta description gives a brief description of the page content and can increase click-through rates if it is well written and contains keywords.

Image optimisation (ALT tags)

Image optimisation is important for both speed and accessibility. The alt texts of the images help search engines understand the content of the image and provide additional information about the meaning of the image. You should also compress the images as small as possible without losing quality, so that they do not slow down the loading time of the site.

Featured snippet optimisation

Google’s featured snippets ranking is one of the most sought-after places in search results. Optimising content at this point requires a clear answer to searchers’ questions. This can be done, for example, by listing the steps, using a question-and-answer format or providing a clear and concise explanation of a specific topic.

Designing an SEO strategy

Competitor analysis

The first step in planning an effective SEO strategy is a competitor analysis. This means analysing competitors’ websites in terms of keywords, content, link profile and technical structure. The aim is to identify the strengths and weaknesses of your competitors, and to identify opportunities to make your website stand out.

SEO tools and their use

The use of different SEO tools is important for strategy planning and implementation. These tools can help with keyword research, competitor analysis, technical SEO and content optimisation. Popular tools include Google Search Console, SEMrush and Ahrefs, which provide information on site performance and help identify areas for improvement.

Regular monitoring and optimisation

An SEO strategy should be an ongoing process that regularly monitors your website’s performance and optimises it as necessary. This includes analysing keyword positions, traffic and conversions, and fixing technical problems. Regular monitoring helps you to identify what is working and what needs to be improved to keep your site’s visibility and performance high.

Summary of SEO optimisation

SEO optimisation plays an important role in improving website visibility and growing business. It can help to achieve a higher ranking in search results, increasing organic traffic to the site and the potential for conversions. Careful planning, including keyword research, technical optimisation and competitor analysis, lays the foundation for a successful SEO strategy.

Constant monitoring and optimisation are essential to keep search engine rankings and site performance up to date with changing algorithms and user behaviour. For this reason, SEO is not a one-off project, but an ongoing process that requires regular attention and adaptation. An effective SEO strategy provides significant business benefits by increasing website visibility, brand awareness and sales

Ask more information from

Other articles

Kotisivujen konversio-optimointi

Website conversion optimisation

Website conversion optimisation is a key part of digital marketing, which focuses on maximising the conversion rate of a website or store. The aim is to convert as many visitors

Read more!