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Google Update March 2024: Impacts & Tips

Google update: impacts & tips for your website content

Why are updates necessary?

Google regularly releases updates to its search algorithm and policies. These updates are crucial as they ensure that users receive high-quality, relevant, and safe search results. The latest updates, especially in March 2024, heavily focus on combating spam and low-quality content. This is important because:

  • The internet is growing exponentially, and with it, the amount of useless content is also increasing.
  • Low-quality content diminishes the user experience by providing little to no value.
  • Spam and manipulative content jeopardize the security and reliability of the web.

Short summary of the update’s objectives

The main goal of the updates is to improve the quality of search results and user experience. The March 2024 updates aim to:

  • Reduce spam and low-quality content in search results, thus improving the relevance and safety of the results.
  • Develop Google’s algorithms and policies to better identify and penalize low-quality content effectively.
  • Encourage content producers to create high-quality, original, and user-beneficial content.

The updates are part of Google’s ongoing efforts in the fight against spam and low-quality content. They represent the company’s endeavor to stay one step ahead of those attempting to manipulate search results with low-value content. Therefore, each update is a step towards a cleaner, safer, and more user-friendly internet.

The main priorities

  • Improving quality: Google aims to ensure that high-quality and relevant content ranks higher.
  • Combatting spam: The new updates aim to prevent the spread of spam and ensure that users receive safe and reliable search results.
  • Improving user experience: By enhancing the quality of search results, Google aims to provide users with a better and more satisfying experience.

This continuous updating process is essential for maintaining the health of the digital ecosystem. It’s an essential part of Google’s mission to organize the world’s information and make it universally accessible and useful.

A digital marketer analyzes the impact of Google's update on website traffic growth after implementing E-A-T guidelines, including insights on improving expertise, authority, and trustworthiness.

March 2024 Core Update Highlights

Objective of the Update: Reduce Unwanted Content

The primary goal of the March 2024 core update is to improve the quality of search results by reducing unwanted content. This includes measures that specifically target:

  • Low-quality and duplicated content that doesn’t provide added value to the user.
  • Misleading or manipulative sites that aim to artificially improve their rankings.

With this update, Google aims to reduce unhelpful content in its search results by up to 40%. In practice, this means that users will encounter less misleading, repetitive, or otherwise useless content when searching for information.

New spam policies and their targeting

One of the key elements of the March 2024 update is the implementation of new spam policies and their strict enforcement. These policies specifically focus on:

  • Combating the misuse of scalable content, which includes addressing automated content generation and other artificial means of producing content en masse.
  • Handling the misuse of expired domains, where outdated domains are purchased with the intention of leveraging their previous reputation to improve the rankings of new content in search results.

These actions are designed to reduce content that doesn’t add value to users while also encouraging website owners and content producers to create high-quality and informative content. This update is part of Google’s ongoing effort to provide its users with the most relevant and useful information possible.


  • The goal of the update is to significantly reduce unwanted content, thus improving the search experience.
  • The new spam policies specifically aim to reduce low-quality content and manipulation.
  • Google continues its commitment to highlighting high-quality, relevant, and user-centric content in its search results.

These actions reflect Google’s commitment to favoring content based on E-A-T principles (Expertise, Authoritativeness, Trustworthiness) and improving user experience.

Modern website design showcasing high-quality content according to Google's E-A-T guidelines, including engaging visuals and clear headlines.
image 6 Google Update March 2024: Impacts & Tips

Enhanced quality ratings and spam policies

Google has always aimed to provide its users with high-quality content, and the latest updates have further reinforced this goal. The March 2024 updates bring significant improvements to quality ratings and revisions to spam policies, ensuring users’ access to even more relevant and useful information.

How have the quality ratings been improved?

Google has improved its algorithms to better identify and favor high-quality content with greater precision. To achieve this, several measures have been implemented:

  • Algorithmic understanding of content quality has been deepened, meaning that with machine learning and artificial intelligence, Google can better assess the relevance, expertise, and trustworthiness of content in user searches.
  • Improving user experience has been central, with website speed, usability, and mobile optimization becoming important factors in assessing content quality.
  • The importance of E-A-T principles (Expertise, Authoritativeness, Trustworthiness) has increased in content evaluation, emphasizing the significance of expertise, authority, and trustworthiness for content quality.

Content that is now classified as spam includes:

In the March 2024 updates, Google has also updated its spam policies, defining more precisely what content is considered unwanted. With the new guidelines, the following types of content may now fall under spam:

  • Misuse of scalable content: Content produced en masse through automation or outsourcing without adding value to the user is now more clearly classified as spam.
  • Misuse of expired domains: Tactics involving the use of expired domains to improve content rankings in search results are now under stricter scrutiny.
  • Misleading or manipulative content: Websites that mislead users or manipulate search engine algorithms are considered spam and are penalized.

Bullet points

  • Algorithmic understanding: Deeper analysis of content quality.
  • User experience: Speed, usability, and mobile optimization are emphasized.
  • E-A-T: Increased emphasis on Expertise, Authoritativeness, and Trustworthiness.
  • The definition of spam broadens: Misuse of scalable content, expired domains, and misleading content are now more clearly identified as spam.

With these updates, Google continues to improve users’ search experience and raise the quality of information on the internet. Advanced algorithms and stricter spam policies allow for more effective combatting of unwanted content while highlighting high-quality and relevant information to users. This not only improves user experience but also encourages website owners and content producers to prioritize quality and authenticity when creating content.

Infographic explaining the impact of misuse of expired domains on search result rankings and Google's actions to combat this issue according to the latest update.
image 7 Google Update March 2024: Impacts & Tips

In-depth Examination of Spam Updates

The March 2024 updates from Google include significant measures aimed at combating spam. At the core of these actions is the crackdown on the misuse of scalable content and addressing the misuse of expired domains. These actions demonstrate Google’s commitment to providing users with high-quality and relevant content while combating techniques aimed at manipulating search results.

Combatting the misuse of scalable content

Misuse of scalable content refers to practices where large volumes of content are produced—often automatically—without providing real value to the user, aiming to improve visibility in search results. Such content not only diminishes the search experience but also muddles the quality of information on the web. In the March 2024 updates, Google has imposed new restrictions on the production of such content, particularly:

  • Enhanced algorithms’ ability to identify and downgrade the ranking of scalable content in search results, thereby making its visibility reduction more effective.
  • Introduction of stricter manual actions against websites that systematically produce low-quality, scalable content.

Addressing the misuse of expired domains

Misuse of expired domains is another key focus of Google’s new updates. This tactic involves purchasing expired, previously authoritative domain names and leveraging them to improve the ranking of new, often low-quality content. With the new updates, Google has implemented the following measures:

  • Stricter policies and actions against the misuse of expired domains, including lowering their ranking in search results or even removing them from the index if they are found guilty of attempted manipulation.
  • Education and guidance for website owners on best practices to avoid penalties resulting from this type of misuse.

These updates demonstrate Google’s ongoing effort to improve the quality of its search engine and user experience, while actively combating techniques that seek to manipulate search results. Combatting the misuse of scalable content and addressing the misuse of expired domains are key steps toward a cleaner, more user-centric internet where high-quality and relevant content is rewarded.

A visual presentation for a digital content producer, adhering to Google's updated spam policies, to create engaging, value-based content, with improved website reputation and user trust as symbols.
image 8 Google Update March 2024: Impacts & Tips

The impact of the core update on the quality of search results

Introduction of new algorithm changes

The March 2024 Google core update brought significant algorithm changes designed to improve the quality of search results. The primary goal of these changes is:

  • To better identify and reward high-quality content, especially content that provides real value and benefits the user.
  • To reduce spam and low-quality content in search results, thereby improving the user experience.

The changes target, among other things:

  • Improving the relevance and expertise of content by leveraging deeper understanding of content context and quality.
  • Optimizing user experience by evaluating website usability, speed, and mobile-friendliness.
  • Identifying and penalizing manipulative and misleading content by intensifying efforts against spam and artificial ranking manipulation.

Expectations for improving the quality of search results

With this update, Google expects significant improvements in the quality of search results. According to various assessments and experts, as a result of the update:

  • The visibility of high-quality content improves as Google can better identify and highlight websites that offer valuable information and address users’ queries.
  • The relevance of search results increases as algorithms can more accurately match users’ queries with corresponding content.
  • Users’ trust in the information provided by the search engine is strengthened as less reliable and low-quality content is filtered out and replaced with more useful content.

Bullet points

  • Algorithm changes: Improving content identification and rewarding high-quality content.
  • Reducing spam and low-quality content: Cleaning up search results from unnecessary and misleading content.
  • Increase in quality and relevance: Search results better meet users’ expectations and needs.
  • Enhancement of user experience and trust: Increased value and reliability of the information provided by the search engine.

Digital Marketing Professionals’ Preparation

How does the update affect websites designed for search engines?

Websites primarily built to manipulate search engines by featuring keyword stuffing, thin content, or other artificial SEO tactics may experience a significant decline in their rankings. This is because Google’s new algorithms and updated guidelines increasingly prioritize content quality, user experience, and site authenticity. As a result:

  • Authenticity and value are paramount. Websites that produce original, valuable, and audience-centric content will see improvements in their rankings.
  • User-centeredness is emphasized. Google aims to reward websites that provide an excellent user experience, including fast loading times, mobile-friendliness, and ease of use.

The importance and adherence to E-A-T guidelines

E-A-T (Expertise, Authoritativeness, Trustworthiness), which stands for expertise, authoritativeness, and trustworthiness, has emerged as a central factor in Google’s evaluations. Digitaalisen markkinoinnin ammattilaisten on ymmärrettävä ja sovellettava näitä periaatteita verkkosisältöönsä:

  • Expertise: Highlight expertise and knowledge in your content. Utilize industry experts or trained personnel to create content.
  • Build and present the authority of your website in your industry. Publish comprehensive and well-reasoned content that resonates with your target audience.
  • Ensure that your website and its content are trustworthy. Increase transparency by, for example, publishing contact information and author details.
Bullet points
  • Emphasize authenticity and value: Avoid artificial content optimization, focus on providing value.
  • User experience importance: Invest in your website’s user-friendliness and technical performance.
  • Following E-A-T: Apply principles of expertise, authority, and trustworthiness in all your content.

These changes require digital marketing professionals to adapt and adopt long-term strategies focusing on producing high-quality content and genuine user value.

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Frequently Asked Questions About the Update

What is the goal of Google’s March 2024 core update?

The goal of Google’s March 2024 core update is to improve the quality of search results by reducing low-quality and manipulative content. The update focuses specifically on combating spam, misleading content, and artificial search engine optimization techniques.

How can I ensure that my website doesn’t have a negative impact on the update?

The best way to ensure that your website isn’t negatively affected by the update is to focus on creating high-quality, original, and useful content for users. Make sure to follow Google’s E-A-T (Expertise, Authoritativeness, Trustworthiness) guidelines and optimize your website’s technical performance, including loading speeds and mobile-friendliness.

Does the update affect all websites in the same way?

No, the update does not affect all websites in the same way. Websites that have already focused on providing high-quality content and a good user experience may even benefit from the update. Websites that rely on thin content, misleading headlines, or other manipulative SEO practices may experience a decrease in their rankings.

How quickly do the effects of the update start to appear?

The effects of the update may start to appear within a few days of its implementation, but the full impact may take weeks or even months to become fully visible. Google continuously evaluates websites, and the effects of the update can spread gradually as it assesses and reevaluates sites over time.

Can I regain my rankings if they drop after the update?

If your site’s rankings drop after the update, it’s important to focus on improving your site’s quality according to Google’s guidelines. This includes improving content, optimizing technical SEO, and enhancing user experience. Although there are no guarantees that rankings will quickly rebound, these actions are the best steps for improving rankings in the long term.

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